Achieving impact is a crucial goal for the SW WA Hub. One way this will be monitored is through the ‘Most Significant Change’ (MSC) story technique.
Hub Monitoring, Evaluation and Learning Manager and Adoption Officer Theo Nabben, an MSC specialist, has provided introductory training to the Hub’s Regional Node Leads.
“MSC is a useful tool to provide qualitative information, in a story format, about the difference the Hub makes to farmers and other end users,” Mr Nabben said.
“Farmers relate to stories from others and, when used in combination with facts and data, these stories can be a powerful tool.”
